Friendship Day

 Friendship Day (also International Friendship Day or Friend's Day) is a day in several countries for celebrating friendship. It was initially promoted by the greeting cards' industry; evidence from social networking sites shows a revival of interest in the holiday that may have grown with the spread of the Internet, particularly in India, Bangladesh, and Malaysia. Mobile phones, digital communication and social media have contributed to popularize the custom. Those who promote the holiday in South Asia attribute the tradition of dedicating a day in honour of friends to have originated in the United States in 1935, but India celebrates Friendship Day on the first Sunday of August.[1] In Nepal, Friendship Day is celebrated on 30 July each year. In Oberlin, Ohio, Friendship Day is celebrated on 9 April each year.

History

Friendship day was first proposed in Paraguay in 1958. It was originated by Joyce Hall, the founder of Hallmark cards in 1930, intended to be 2 August and a day when people celebrated their friendships by holiday celebrations.[3] Friendship Day was promoted by the greeting card National Association during the 1920s but met with consumer resistance – given that it was too obviously a commercial gimmick to promote greetings cards. In the 1940s the number of Friendship Day cards available in the U.S. by had dwindled and the holiday largely died out there.[4] There is no evidence to date for its uptake in Europe; however, it has been kept alive and revitalised in Asia, where several countries have adopted it.[5]